Aurora Mythica is a visionary company specializing in creating immersive augmented reality (AR) experiences for attractions, landmarks, and museums around the world. The aim of Aurora Mythica is to revolutionize the way visitors interact with cultural and historical sites by seamlessly integrating advanced AR technology to enhance engagement, learning, and entertainment.

Developing a cohesive and compelling brand identity for Aurora Mythica presented several challenges. The AR market, especially within the realm of cultural and historical tourism, is highly competitive, necessitating a distinct and memorable visual identity. The branding needed to reflect the company’s core values of innovation, cultural enrichment, and technological advancement while also being captivating and approachable. Furthermore, the design had to be versatile and effective across a variety of platforms and mediums, from digital interfaces to physical installations.

The solution involved creating a dynamic brand identity featuring a sleek, modern logo which evokes the aurora borealis in the shape of a VR headset. A rich color palette combining deep blues and vibrant purples was chosen to evoke a sense of mystery and discovery, complemented by silver accents to highlight innovation. The typography was carefully selected, with bold, futuristic fonts for headers and clean, readable fonts for body text, ensuring clarity and visual appeal across all materials. Consistent visual elements, including stylized icons and high-quality imagery, were used to create an immersive and engaging tone.

Aurora Mythica’s new branding effectively communicates its mission to transform visitor experiences through AR technology, positioning the company as a leader in the field of cultural and historical tourism enhancement.