Brand Brio for a Sustainable Fashion Company
The primary goal of this Brand Brio was to establish a strong, recognizable identity that communicates Loom & Leaf's commitment to sustainability and high-quality craftsmanship. By creating a cohesive visual and messaging strategy, the project aimed to attract eco-conscious millennials and Gen Z consumers interested in unique, ethically-made fashion.
Brief
Loom & Leaf offers high-fashion, ready-to-wear pieces made entirely from pre-consumer textile waste. The brand’s approach is playful, using recycled materials in unexpected and innovative ways. Sustainability is made approachable, with a relatable and down-to-earth voice that ensures eco-friendly fashion isn’t intimidating. Confident in their mission, Loom & Leaf stands proudly behind their commitment to responsible fashion.
This Brand Brio is focused on developing a visual identity and messaging strategy that resonates with Loom & Leaf’s target audience. The logo is designed to be playful and modern, incorporating multiple leaf shapes into the ampersand. The color palette features earthy tones with vibrant pops of color, reflecting the unexpected nature of upcycled materials. High-quality imagery showcases the unique designs and diverse models wearing Loom & Leaf clothing, reinforcing the brand’s values and appeal.
Loom & Leaf encourages customers to “Rethink fashion. Reimagine style,” making sustainability engaging through an informative, yet humorous and sassy brand voice. This project successfully positioned Loom & Leaf as a distinctive and innovative player in the sustainable fashion industry.
