Design Exploration For A Weekly Vintage Market
With a focus on bold typography, vibrant colors, and engaging imagery, the goal was to create visually striking posters that capture the dynamic and eclectic nature of Toronto's Sunday Variety at St. Lawrence Market. The designs aim to attract attention while effectively conveying event details, ensuring a cohesive yet distinct visual identity for each poster.
Challenge
Sunday Variety is a design exploration project focused on creating visually striking posters for a weekly market event at St. Lawrence Market. The objective was to experiment with bold typography, vibrant colors, and engaging imagery to capture the dynamic and eclectic nature of the market. The challenge was to develop a series of posters that stand out and attract attention while effectively conveying the event details and vibrant spirit of Sunday Variety.
The designs feature oversized typography to emphasize the day and event name, ensuring high visibility and immediate recognition. A variety of vibrant and contrasting colors differentiate each poster, reflecting the diversity of the market offerings. High-quality, dynamic photographs of stylish individuals add a personal and engaging element to the designs. The use of image overlays within the typography merges text and visuals seamlessly, adding depth and interest. The resulting posters successfully capture the essence of Sunday Variety, highlighting the event details while conveying a sense of fun and excitement. This design exploration provides valuable insights into the potential branding direction for Sunday Variety, showcasing the event’s vibrant and eclectic nature.
